TURNOSPR
Web Development (WordPress) & Illustration
Turnos PR is a company based in Puerto Rico that recently launched an initiative to formalize its branding in response to increasing product demand. This project marked my first full web development endeavor, built from the ground up using WordPress and the Elementor plugin.
Working independently, I began by conducting a thorough review of their existing website to identify key issues. One of the primary challenges I identified was the lack of engaging, audience-focused content. To address this, I analyzed the available material and conducted additional research to gain a deeper understanding of the company’s services and products. This allowed me to develop a more effective content strategy aligned with the brand’s goals.
As part of the development process, I created a detailed sitemap to establish a clear website structure. I proposed a design approach centered on clean aesthetics, high-quality content, and a user-friendly layout to better reflect the company's identity and support its growth.
I began by developing a new visual direction, focusing on color schemes and imagery to support the brand redesign. To enhance the user experience, I created custom illustrations for each main headline. All visual elements for the website were designed using Adobe Illustrator.
As a result, I delivered a fully functional website that aligns with user expectations while supporting the company’s business objectives. Throughout the project, I deepened my understanding of user research, content strategy, WordPress, and plugin integration, gaining confidence with each step of the process. This project also allowed me to demonstrate my skills in effective web design, custom illustration, visual hierarchy, and the use of contrast to enhance usability and engagement.
